Travel · Web

CheckIn

A calmer way to book independent hotels

CheckIn helps travelers discover and book independent hotels with confidence. We designed the marketing site and product experience to feel as warm and considered as the stays themselves.

CheckIn
Client
CheckIn
Industry
Travel & Hospitality
Year
2024
Services
Product Design · Web Design · Development
Overview

From homepage to confirmation, we shaped a booking flow that respects how people actually plan travel — slow, exploratory, and rarely linear.

+88%
Booking completion
−41%
Support tickets
92
NPS (post-stay)
The work
Challenge

Independent hotels rarely have the resources to compete with global aggregators online. CheckIn needed to feel meaningfully different — and feel that way on a phone, in a hurry.

Approach

We designed a content system that lets each property show its character, paired with search and filter mechanics that work as well for a weekend trip as a six-month sabbatical.

Outcome

Booking confidence is up, support tickets are down, and partner hotels have a platform they're proud to share.

Selected screens
Property storytelling and booking.
Property storytelling and booking.
Mobile booking flow.
Mobile booking flow.
Partner hotel pages.
Partner hotel pages.
Deliverables

What we shipped.

  • Marketing and booking site
  • Property content system
  • Search and filter UX
  • Partner dashboard
Our partner hotels finally feel like the heroes of the platform.
Mara Chen
Head of Product, CheckIn

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