LINEA Jewelry
A direct-to-consumer line built on quiet precision
LINEA is a contemporary fine jewelry line defined by line, weight, and proportion. We shaped the brand and storefront to mirror that discipline — nothing extra, nothing missing.
A complete brand and commerce launch: identity, art direction, packaging, and a storefront engineered for the long browse and the considered purchase.
Launching into a saturated DTC category without a category leader to copy. The brand needed a point of view distinctive enough to remember and durable enough to scale.
We anchored the identity in line geometry, paired it with a single restrained type system, and designed a storefront that treats negative space as a product feature.
LINEA sold through its launch collection in 11 weeks and now operates as a reference point for category newcomers.
A look at the surfaces, systems, and moments that shaped the engagement.
What we shipped.
- Brand identity and packaging
- Shopify storefront
- Editorial art direction
- Email and CRM foundation
“CodexLab gave us a brand with a point of view from day one. That has shaped every decision since.”
Khartoum Academy
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