Web · Education

Khartoum Academy

A modern learning platform for a centuries-old institution

We partnered with Khartoum Academy to reimagine how prospective students discover programs, apply, and connect with faculty — translating a deep academic heritage into a contemporary digital experience.

Khartoum Academy
Client
Khartoum Academy
Industry
Education
Year
2025
Services
Brand Identity · Web Design · Development
Overview

The Academy needed a digital home that matched the ambition of its faculty and the diversity of its programs. We rebuilt the brand system, redesigned the site, and shipped a flexible CMS that the marketing team owns end-to-end.

+62%
Application starts
2.1x
Mobile conversion
−48%
Bounce on program pages
The work
Challenge

Fragmented program pages, inconsistent typography, and an admissions funnel that lost candidates between awareness and application. Mobile traffic accounted for 68% of sessions but the legacy site assumed desktop.

Approach

We led a three-week discovery covering stakeholder interviews, content audits, and a competitive review across global universities. From there we shaped an editorial design language — generous typography, calm color, and an image system that puts students at the center of every page.

Outcome

A unified brand and site that compresses the journey from program discovery to enrolment. Editors publish faster, applicants convert higher, and faculty have a platform that finally reflects the work happening inside the institution.

Selected screens
Homepage hero with program-led navigation.
Homepage hero with program-led navigation.
Editorial typography across long-form content.
Editorial typography across long-form content.
Admissions funnel redesign.
Admissions funnel redesign.
Deliverables

What we shipped.

  • Brand refresh and typographic system
  • 30+ responsive page templates
  • Headless CMS with editor training
  • Admissions funnel and analytics
CodexLab understood our institution before they ever touched a pixel. The result is a site that finally sounds like us.
Layla Hassan
Director of Marketing, Khartoum Academy

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