SAMA Logistics
A confident identity for a fast-moving freight operator
SAMA needed to look the part as it scaled from a regional carrier to a multi-market logistics partner. We delivered a sharper brand, a clearer story, and a marketing site engineered for enterprise buyers.
From wordmark to wayfinding, we rebuilt SAMA's visual language around movement, precision, and trust — then translated it into a marketing site that speaks to procurement teams as fluently as it speaks to founders.
A capable operations team buried under an outdated identity. Sales cycles stalled at the website, and prospects couldn't quickly understand what made SAMA different from larger incumbents.
We anchored the brand in a single idea — momentum with accountability — and designed a system of marks, motion, and typography that scaled from a truck livery to a pitch deck. The site followed: service-led architecture, transparent pricing, and case-led proof.
SAMA now wins enterprise RFPs on first introduction. The brand operates as a single language across sales, recruiting, and product, and the marketing team ships pages in days instead of weeks.
A look at the surfaces, systems, and moments that shaped the engagement.
What we shipped.
- Identity system and guidelines
- Marketing website (8 templates)
- Sales and pitch templates
- Brand rollout playbook
“Our team finally feels proud to send a link. CodexLab gave us a brand that matches the operation behind it.”
LuxuryCar Wash
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