LuxuryCar Wash
An on-demand detailing app for premium vehicle owners
A native mobile experience that lets premium car owners book mobile detailing, track their service, and keep a maintenance history — designed to feel as considered as the cars it serves.
We led product strategy, interaction design, and visual system for the launch app — building flows that respect the customer's time and a back-of-house dashboard the operations team actually enjoys using.
The category was crowded with utilitarian booking apps. Founders wanted a product that felt premium without becoming precious, and that could run a real operations team across multiple cities.
We mapped the full lifecycle — from first booking to recurring membership — and rebuilt every touchpoint around a single material palette and a quiet, confident interaction model. Membership and rebooking became one-tap actions.
Launch metrics outperformed projections in every market. Members rebook in under 12 seconds and operations runs the fleet from a single dashboard we shipped alongside the app.
A look at the surfaces, systems, and moments that shaped the engagement.
What we shipped.
- iOS and Android applications
- Operations dashboard
- Design system and tokens
- Onboarding and rebooking flows
“It's the first time our customers have commented on the app itself, not just the wash.”
Opal Fine Jewelry
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