HM Marketing
A confident new identity for a results-driven agency
HM had outgrown the brand they launched with. We helped them step into a more senior position — one that matches the work they ship and the clients they now serve.
A full identity refresh paired with a marketing site that reframes HM around outcomes: campaign results, named clients, and the playbooks behind them.
Beautiful work hidden behind a generic agency template. Inbound leads were misaligned and procurement-led conversations went elsewhere.
We rebuilt the identity around a single editorial voice, designed case studies that lead with measurable outcomes, and shipped a CMS so the team can publish a new case the day a campaign wraps.
Inbound is now better qualified, average engagement size has grown, and HM owns a brand that finally lives up to the work.
A look at the surfaces, systems, and moments that shaped the engagement.
What we shipped.
- Identity refresh
- Marketing website
- Case study CMS
- Sales collateral
“CodexLab built us a brand we'll grow into for the next five years.”
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